Generate leads and increasing sales in any business and marketing, without obvious selling sounds weird and impossible to many people
In fact, no one enjoy being pressured and pushed into making a purchase.
If that’s the case, so how do you generate leads, and persuade your customer into buying your products or services, or even join your company if you are doing network marketing?
In this article, I’ll show you how to generate quality leads opt in by willing prospects and increase sales purchased by willing customers. It can be used in any online or offline business, regardless of what industry you are in.
1. Generate Leads and Increase Sales With Compelling Sales Message
Sales message is a persuasive message that persuade your customers to close sales or generate leads by convincing your prospects to opt into the business you are doing.
a) Selling a product or service for your offline or online business
Let’s make some comparison. Of the following, which sales message would you prefer?
“New Year Sales!!! Promotion!!! Grab the high quality cheap handmade soap now!”
vs
“Learn how to improve your skin to become soft like a baby with natural handmade soap at affordable price.”
If you are like most people, you will choose ad number 2 because it attracts you instead of pushing you into making purchase.
In a short sentence, the second ads includes:
- Feature of the product – natural handmade soap
- Benefit – improve skin
- End result – soft like a baby
- Indicative Price – affordable
Contrary to the second ad, the first ad push you into buying their ‘high quality’ product NOW. By the way, beware of using punctuation mark (!) as well, as most people feel pushy with many exclamation marks.
High quality is very subjective, you as a seller definitely feel your products or services are high quality, but this might not be the case from the perspective of the buyer.
In actual fact, quality is a must-have criteria in any product or service, thus it’s no longer a selling point.
Can you see the difference of both ads in terms of pulling customers to take action themselves willingly, by educating them the benefit of your product versus pushing the customers into making purchase now as instructed because cheap?
b) Generate leads for your network marketing business
How about this, if you are doing network marketing, and looking for business partner to join your company?
“Join our company today! Guarantee make 10k per month!”
vs
“Start your home business with step by step guide even you have no experience today.”
You see…. “Join our company” is a redundant word, because they know you want them to join you the moment you advertise or talk to them.
And hello… every company has an opportunity to make you become a millionaire, so what make you guarantee them to earn big bucks? Without any effort?
Would the second ad sounds more practical and attractive? Why, because you assure them that they can start a home business even without experience, because there’s step by step guide.
2. Giving Before Receiving
Giving before receiving? Probably you might start worrying, hey, crazy? We are doing business, won’t we lose if giving so much things to the customers, and yet they are not buying from us?!
Consumers now are smart, they can get quality information online with regardless to anything under the sky.
Doing business in this technology era now is all about giving high perceived value to the prospects before they are committing to come out with the money.
I give you two examples that I’d came across in effectively generating leads and increasing sales by giving value to the customers.
a) Ikea
Ikea, is a Swedish multinational furniture retailer company that design and sells ready-to-assemble furniture, appliances and home accessories.
Every year, they will have a new catalog showcasing their inventories and teach the public how to mix and match the furniture.
Every few months, I will receive their Free magazine with plenty of ideas ranging from :
- Space planning
- Children play time ideas
- Kitchen and garden ideas
- Color Match
- Type of eco friendly materials
- Recipe
- And many more
It’s all free, so what do they earn? Well, if you like the ideas provided and want to have the same effective space planning, same efficient kitchen appliances, same color, same garden, same delicious food, you can buy everything from their store.
You got the idea ?
Still not convince? Here’s another example of local entrepreneur that impressed me.
2. Sewing World
Last month, I brought my daughter to a sewing workshop to redeem a voucher distributed in her school by the shop, where they will teach you, for free, on how to sew a tuition bag with the materials you bought.
Then I got to know that there are other short courses for adult too. Out of passion, I signed up a few days course learn to sew a few ‘upcycle’ bag with my unfit jeans.
Along the days while I am learning, the teacher there will teach my boring daughter few simple sewing techniques, without extra charge.
After mastered the simple techniques, she became interested in sewing, so how? I subscribed her as junior sewing club member to learn more.
You see… without receiving the value to appreciate handmade, we will not sign up anything.
What Should You Do Now?
If you have a business with great product and service, deliver the value to your customers before persuading them into making the purchase.
If you want to generate leads for your network marketing business or subscription platform, teach them, educate them that you are a valuable partner before making them commit to the subscription.
Did the tips help you? If so, I would greatly appreciate if you leave your comment and share on Facebook.